In January 2024, CFA Institute Research & Policy Center delved deeper into this topic with a report titled The Finfluencer Appeal: Investing in the Age of Social Media.1 In the report, authors Serena Espeute and Rhodri Preece examine how young investors are increasingly consuming financial content from various social media platforms to make investment decisions. 

““Today, it’s an essential part of our everyday lives as both individuals and enterprises,” said David Xu, a Senior Director in Private Infrastructure at CBRE Investment Management.