Making Markets Move through Social Media with Jon Erlichman

Season 1 – Episode 5

In this episode of Diverse Dividends, host Sara Loriot welcomes media veteran and financial storyteller Jon Erlichman. Known for his long tenure at BNN and his current work as the creator of the YouTube series Ticker Take, Jon shares how he’s redefining financial literacy through the power of storytelling and social media. From anchoring major networks to dancing in a suit on TikTok, Jon walks us through his unconventional journey from traditional broadcasting to becoming a digital-first content creator. He opens up about the inspiration behind his content, his family’s influence on his creative approach, and why connecting with audiences in new, engaging formats matters more than ever. Tune in to hear Jon’s thoughts on the future of financial content, his partnership with Global X, and the legacy he hopes to leave in the world of investing education.