Jessi-Lyna is responsible for the overall marketing and communication plans for both internal and external stakeholders. She works to develop, implement, and measure the success of marketing and communications efforts. Jessi-Lyna works closely with every department to effectively market and communicate the Society’s programs, events, and services for its members. She also manages the Society’s strategic content creation program, which includes The Analyst and its digital products, such as the Diverse Dividends video podcast series.