Branding is important, and organizations need to refresh their brand periodically as they evolve. With this in mind, CFA Institute is updating its brand and laying a foundation for its future growth and impact as a dynamic global professional organization, one that firmly reinforces its core mission and tradition of leadership. CFA Society Toronto (please note the change in location of “Toronto” in our name) is joining this branding initiative and we would like you to know why.

CFA Institute and its family of societies are creating a brand story that clearly defines who we are, our purpose, and why it matters. We have also created a bolder, more vibrant visual identity to give our brand renewed energy and approachability. These changes will empower CFA Institute and societies to increase the value and visibility of their programs and deepen engagement with a stronger, more unified voice.

CFA Society Toronto is enthusiastically joining in the rebranding and embracing the new brand identity and visuals because they

• Help establish a consistent voice around the world in all messaging (tone, voice, style)
• Bolster recognition of the relevance of CFA Institute, CFA Society Toronto, and other member societies in both local and global financial markets
• Better position CFA Society Toronto and other member societies as a resource for global industry thought leadership in their own locales

On this page is a graphic of the new logo that we share with CFA Institute. We hope you like it. Please expect to see it whenever you are looking at CFA Society Toronto or other society communications and expect to hear more about our brand story in the future.

It’s a story we want to tell.