CFA Society Toronto continuously strives to meet member needs through the creation and delivery of meaningful strategic objectives. To stay relevant to the industry and to our stakeholders, membership objectives are set in a three-year cycle.

Building a strategy

Our strategic process depends on inputs from key stakeholders and the development of a plan that will enable the Society to create opportunities for our members to raise standards and make high-quality contributions toward a trustworthy financial community.

In May 2020, CFA Society Toronto worked with Bramm Research to survey over 10,000 Society members. The goal of these was to gain greater insight into the professional and career-development challenges our members are facing. In February 2021, CFA Society Toronto’s Board of Directors participated in a virtual strategic board offsite. Using the information gathered from that session, the Society’s Value Proposition was updated to better reflect our stakeholders’ needs.

With the updated Value Proposition in mind, in March 2021, discovery sessions were held with Society volunteers and office staff to uncover needs and provide space for team members to define areas of importance. These inputs were then evaluated to identify strategic objectives as part of the development of the Strategic Plan. Board approval was obtained in May 2021, and key activities of focus for 2022–2024 were established. The 2022–2024 Strategic Plan Summary was presented to CFA Society Toronto’s Advisory Council for their feedback.

In late spring 2021, key performance indicators were updated, and office staff attended an implementation workshop in June 2021. The focus of the workshop was to operationalize and set meaningful and measurable goals for 2022 and to prepare for the upcoming years of the plan.

Reflections on past objectives

Before the new strategies are implemented, it is important to study accomplishments from the 2019–2021 Strategic Objectives and identify areas to build on and exceed these achievements moving forward.

Key areas of success in the 2019–2021 Strategic Objectives include:

1. Drive member value
   • At 93 percent, CFA Society Toronto achieved the highest Society retention rate among over 160 global Societies
   • A timely transition to webinars was accomplished in trending areas such as Python and sustainable investing
   • Our volunteer base was significantly expanded, including the introduction of project-specific volunteerism
   • Our mentorship program was fully expanded with online functionality
2. Increase designation value
   • An Advisory Council was established to assist with elevating the designation brand
   • Our Content Hub launched, featuring our fully digital quarterly publication, The Analyst, On Demand Resource Centre, and Ask Us Anything video series
3. Increase efficiency and talent development
   • Digitization was introduced to our suite of services, including Simply Voting, Cvent event management, Content Hub, Ask Us Anything, Office 365, On Demand Resource Centre, SmugMug, closed captioning, and online volunteer applications

 All digital services are now compliant with the Accessibility for Ontarians with Disabilities Act (AODA)

UNVEILING KEY 2022–2024 STRATEGIC OBJECTIVES:

CFA Society Toronto is pleased to share our 2022–2024 Strategic Objectives:

1. Increase growth and connectivity with all stakeholders

   Meet stakeholder needs and expectations with innovative services and meaningful opportunities to connect.

2. Build designation value

   As a global leader, advance the designation with all stakeholders to foster pride in the profession.

Advance sustainability and resilience for the Society

Continue to refine and modernize the Society as a steward for our members and stakeholders.

We look forward to working together to continue providing excellent service to our membership and stakeholders over the next three years!   

ABOUT CFA SOCIETY TORONTO

VISION
The leading source of world-class investment professionals.

MISSION
Creating opportunities for our members to raise standards and make high-quality contributions toward a trustworthy financial community.

VALUE PROPOSITION
CFA Society Toronto strives for excellence by providing relevant and innovative services within an inclusive community that represents financial professionals of the highest quality.