CFA SOCIETY TORONTO HAS HAD A BUSY 2016, with our staff and volunteers working together to meet the needs of our members. This year, we focused on enriching member services, developing a more prominent presence in the investment community, and establishing stronger brand awareness.

The year started with the first wave of CFA Institute’s Global Brand Campaign. The campaign is multi-channel, multi-language, and international with the goal to build a stronger awareness of the CFA designation and increase the demand for professionals with the highest levels of competence, as the designation signifies. Local Societies across Canada, in collaboration with CFA Institute, combined resources to further amplify the key messaging: targeting high net worth individuals, institutional investment firms, and recruiters.

Furthermore, in our increasing efforts to stay relevant in the investment community, we’ve become more active in building the Society’s digital footprint. We’ve been expanding our professional networks online by strategically interacting with industry influencers, organizations, sponsors, event keynote speakers, and media sources through our social media channels. By targeting our communications through these channels, we’ve seen an increase in our social media profile visits, social media followers, and website traffic, and we’ve had higher engagement rates across all our digital platforms. All of this serves a crucial role in developing a more dominant presence in the investment community and in establishing stronger brand awareness.

Our digital expansion also provides the investment community more convenient options to stay connected with the Society. I highly encourage you to stay current with all our activities by following us on LinkedIn and/or Twitter.

We were also pleased to welcome new additions to CFA Society Toronto’s staff. With a full roster of dedicated staff, we’re looking forward to further enriching our member services and providing the resources needed to assist you with your professional and business development.

CFA Society Toronto extends best wishes to you and your family during the holiday season as you enjoy a bit of downtime before tackling a new year and new challenges.

We look forward to connecting with you in 2017.