Fred Pinto is the Chief Executive Officer of CFA Society Toronto. He is responsible for the overall strategic direction and management of the largest Society of charterholders globally. Before taking on the role of CEO in October 2022, Pinto held several senior positions within the Canadian asset management industry, growing his influence throughout the years to become a leader in the field. In this profile, Pinto discusses his journey in finance, the evolving relevance of the CFA designation, and life in general.

Career Highlights

• CEO, CFA Society Toronto
• Senior Asset Management Executive with over 25 years of experience
• Past President and Board Member, CFA Society Toronto, 2010–2013
• MBA, Ivey Business School at Western University
• Volunteer Board Member and Chair, Investment Committee, Oakville Community Foundation
• Volunteer Research Advisory Council Member, Institute for Sustainable Finance

Why did you decide to become a CFA charterholder?

It all began when I joined Russell Investments, a pension consulting firm, right after completing my economics and political science degree. During my early months there, my boss, who was pursuing the CFA charter, suggested that I consider it as well. It was quite clear that the charter was highly valued in this firm. The company’s top leadership included charterholders, further emphasizing its significance.

I saw the CFA designation as an opportunity to enhance my career prospects. At that point in my life, fresh out of university with no major commitments, it was the right time to embark on a challenging journey. I decided to pursue the CFA charter to equip myself with essential skills early in my career.

There are now many competing professional designations in the finance industry. Does the CFA designation carry as much weight as it did in the past?

Absolutely. While the CFA designation has evolved over the years, it still holds tremendous prestige and relevance in finance. In the past, it primarily served professionals in the institutional market, such as pension consultants and institutional asset managers. However, today, its applicability extends far beyond these roles.

The finance landscape has transformed, encompassing a broader range of industries, including data services, technology, and fintech. The CFA charter provides a versatile analytical toolbox that enables individuals to delve deep into various organizations and industries. This professional designation can be a significant advantage for recent graduates entering the investment financial services world. It adds credibility to their profiles, regardless of their specific roles, and sets them apart in a competitive job market.

How does CFA Society Toronto stay relevant?

CFA Society Toronto has a twofold approach to remaining relevant in the ever-changing financial landscape. First, we place a strong emphasis on providing industry-leading content and programming. Our commitment to excellence ensures that our members have access to the highest quality speakers and content locally and globally.

Our network, comprising seasoned professionals, allows us to leverage valuable insights from thought leaders worldwide. The content we deliver is relevant and second to none, serving as a cornerstone of our Society.

Secondly, we recognize the importance of community. In a world increasingly driven by digital interactions, we still value the power of personal connections. While technology has its merits, nothing beats face-to-face interactions when discussing industry issues, sharing challenges, and exploring opportunities. That’s why we provide a community where individuals can support each other, exchange experiences, and foster a sense of belonging. This community aspect is a crucial pillar of our Society, especially in a digital age where genuine human connections can be scarce.

What would you like to be remembered for when you step down from your role as CEO?

When my time as CEO eventually ends, I hope to be remembered for two key aspects. Firstly, I aspire to leave a legacy of expanded influence for CFA Society Toronto. I want our Society to be recognized as a leading voice in critical financial ethics and best practices, both within the industry and beyond.

Secondly, I aim to be remembered as an innovative leader who dared to explore new avenues. I want people to say, “Wow, we didn’t expect CFA Society Toronto to do that.” Innovation and thinking outside the box can drive our Society to new heights, and I’m committed to embracing unique and unconventional ideas to further our mission.

What advice would you give to someone starting in the finance industry?

My advice to newcomers in the finance industry is multifaceted. First and foremost, be open to taking calculated risks, especially when presented with new opportunities. Early in your career, it’s essential to explore different projects and challenges that come your way.

Another crucial piece of advice is to become an active listener. Sometimes, the desire to be the smartest person in the room can overshadow the importance of absorbing information and learning from others. Actively listening and seeking advice from experienced professionals can accelerate your growth and understanding of the industry.

Lastly, follow your passion. Our industry offers a wide array of career paths, and finding a niche that genuinely excites you is essential. Pursuing your passion will lead to a more fulfilling career and drive you to excel in your chosen field.

Where do you see yourself fifteen years from now, assuming you’re not CEO anymore?

Looking ahead a decade, I envision a diverse portfolio career encompassing various fulfilling activities. Travel is one of my great passions, and I intend to explore different parts of the world with my wife, creating lasting memories together.

Additionally, I have a deep interest in volunteer work. I hope to devote a significant portion of my time to giving back to the community through involvement in various not-for-profit organizations. Contributing to causes I believe in is a meaningful way to spend my post-CEO years.

Furthermore, I see myself taking on board positions in organizations where I can leverage my expertise and experience. Having earned my ICD.D (Institute of Corporate Directors) designation, I’m keen to participate in governance roles and provide valuable insights to different sectors.

Teaching is another avenue I may explore to share my knowledge and experiences with future generations. While the exact mix of these activities remains uncertain, I anticipate that this diverse portfolio career will provide both personal fulfillment and opportunities to continue making a positive impact.

What makes you happy, on a personal level?

True happiness, for me, stems from spending quality time with my family. I cherish moments with my wife and children, nurturing strong bonds and creating lasting memories. Family vacations, in particular, offer a chance to disconnect from the digital world and immerse ourselves in shared experiences.

Additionally, finding joy in simple pleasures, like reading a good book or indulging in a round of golf, contributes to my contentment. Balancing these activities with a fulfilling career and personal life creates a sense of overall happiness that I strive to maintain.

When you have an hour to spare, what do you do?

When I find myself with an hour to spare, I often head to the local driving range. Golf is a new hobby of mine that allows me to unwind, focus on the present moment, and enjoy some physical activity. It’s a great way to clear my mind and recharge for whatever lies ahead.

Some final thoughts you’d like to share with The Analyst readers?

One final point I’d like to emphasize is the importance of pursuing your passion within your career. The financial services industry offers a multitude of opportunities, and finding a niche that genuinely excites you can lead to a more fulfilling and satisfying professional life.

Continuous learning and adaptability are also crucial. Staying up to date with industry trends and embracing new technologies and methodologies is essential for career growth and relevance.

Lastly, I believe that gratitude for the opportunities we have in our careers is paramount. Acknowledging the role of mentors, colleagues, and organizations in our professional journeys helps us maintain a sense of humility and appreciation for the path we’ve travelled.

FUN FACTS

What is your top bucket list travel destination? 
Taking a safari in South Africa. 

What is your favourite golf course to play?
Any golf course in Scottsdale, Arizona.

What was your childhood dream job?
Lawyer—believe it or not!

What was your most rewarding volunteer experience?

Volunteering on the Private Wealth Committee with CFA Society Toronto a number of years ago. The relationships I made then are still very important to me.